TIME AND US

On his work “Last Second” the artist Christian Boltanski set a led counter to count the seconds since the second he was born on September 6, 1944.
The counter will stop when Christian Boltanski will depart from this world.
His decision to set the counter on seconds as time units makes the viewer feel the urgency that leads to following insights:

Time flies! Fast! Really fast!!!

Time unit that passed will never return again

Our time here is limited and we have no idea when our personal counter will be stopped.

When I stood there in front of CB personal counter, and while touring his so thought provoking exhibition “LIFETIME” in Jerusalem, I realized once again what I already knew, and what most of us knows, but pretend we don’t…
The fact that our time here is fixed  is supposed to make us live life to the fullest at any given moment. Moreover, the fact that it is likely that in a few generations we will be forgotten and no one will actually remember us, what we did or said, should make us always do what is good for us without thinking about other people thoughts about it.
So why are we ignoring those facts most of the time?
Maybe it’s because we understand that realize our dreams is harder than just dreaming them…
How will we feel if we’ll go after our goals and make the best of our given time here in every single second?

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Christian Boltanski: Lifetime
The Israel Museum, Jerusalem
June-October 2018

 

 

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A MOMENT WITH @ASKDRMIKE

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Creating fragrances that you can actually listen to is not a common thing. but it’s one men’s passion and he is living it daily.

we set down with Michael Partoche for a little chat about life, music, fragrances and passions.

♥ what comes first? The fragrance or the music?

“Each fragrance comes with its original song, that way you can listen to your scent. It’s a unique experience, where your ears and nose can experience something beautiful!

I always think of a story first, or something inspiring and music related, then i write a text and since i don’t have a good voice, i ask to London based musician PAT DAM SMYTH to create music and sing the lyrics that describe the perfume.  PAT used to be the bass player in my former band when i used to live in London, he has a beautiful voice that reminds me of Johnny Cash, Leonard Cohen etc…”

♥ What channels do you use for sharing your music?
“I now have a new band called HAREM NIGHTS, we just launched our first EP 2 months ago. We share our music on Spotify, Soundcloud, YouTube, Apple Music… But nothing beats Live music! I am glad to play with HAREM NIGHTS for the launch of Room 1015 in Tel Aviv, it’s actually an original way to promote music through perfume and the perfume through music!”

♥ What was your first fragrance and what was your inspiration for it?

“ELECTRIC WOOD was the first one. I wanted to be a guitarist from the age of 6 or so. My parents thought it was a passing episode and that my dreams would change. But it was and remains my dream.
At the age of 11, my father returned from a long trip with a huge surprise for me: an original Gibson guitar. My first guitar.
I will not forget the special scent I smelled when I opened the box for the first time,
The smell of Gibson: the unique combination of lacquer, wood and metal, an amazing scent that excites me to this day, the smell of a new musical instrument. I tried to capture that memory into a bottle…”

♥ Why ROOM 1015?

“It use to be the most notorious room at the Continental Hyatt Hotel, aka the
“Riot House” . The 70s was a decade of total delirium for any self-respecting rock group. And L.A. was an inevitable stop on the journey. The motorcycles in the hallways, the rooftop pool overflowing with bubbles, Jim Morrison dangling from a balcony, the epic battles of Keith Moon from The Who…. Today, Room 1015 remains a place of contemplation. The nostalgia of an era of absolute freedom, where the air still holds the lingering smells of sweat, leather, fur and alcohol…”

♥ Can you see yourself doing something else today?
My real passion is music. when I was young, I did not think that I could earn a living and studied pharmacy until I received my doctorate. with time, I realized that in my work I was more attracted to the side of grooming and perfume than to drugs.
The music was always there, but then came the point where I decided to combine my two passions and create something of my own.
Today I do not see myself working in “ordinary day job” all my life… I want to create my own truth”

♥ What’s next?
“A new fragrance will be launched in October, inspired by 70’s groupies of Hollywood and called … The perfume is made by the talented perfumer Jerome Epinette.”

( we smelled it and it’s AMAZING!!!)

You can take a look HERE to learn more about DR. Mike’s work and about ROOM1015

and you can find all the collection at INDIVIDUAL CABINET DE PARFUMS at
40 Shabazi st. Tel-Aviv.

Stay Tuned …