PREPARE YOUR SKIN FOR WINTER CHALLENGE

Winter is here and as much as we love to cuddle with our coffee mugs and pj’s we know that our skin prefer mid season…
how do we know that? simply because we feel the dryness, the increased sensitivity and even a simple mission such as applying your foundation can become a nightmare.
We’ve gathered some of the most important tips for keeping your skin in the cold winter 

WATER
As corny as water sounds, it is the main source of moisture in our skin. In the winter we tend to drink less water while increasing consumption of caffeine-based hot drinks, which dehydrate the skin even more.
make sure you drink at list 1.5 liters of water every day or at least drink a glass of water for every cup of coffee or tea you drink

CLEANSERS
Choose your cleansers wisely and use delicate products based on water and soothing plant extracts rather than on alcohol

TEXTURES
It is time to switch to using richer textures in your skincare products, preferably products that are rich in fatty acids, hyaluronic acid, aromatic oils, shea butter, vitamins and minerals.

NIGHT CARE
It is highly recommended to use a night cream in order to give extra moisture to the skin while you are asleep. night is the best time to repair skin damage 

MULTILAYERING
If during the summer we seek to apply as few layers as possible to the skin, winter is an excellent time for multilayering. This is a perfect time to use serums and give the skin a deeper rehabilitation treatment, to encourage the skin to act as a young skin, to enrich the skin with active substances and moisture, and also to prevent loss of shine and glow as a result of dehydration

PROTECTION
Even when the sun does not shine outside there is a high radiation and we must protect our skin from it. make sure to choose the right SPF product when going outside.

WEEKLY TREATMENT
Treat your skin at least once a week with a rich moisturizing mask

BODY SKIN
Don’t forget to pamper your body as well. make sure to apply body creams that are nutritious and rich in beneficial oils.

WHAT YOU EAT
Try to add “warm foods” to your daily diet and make sure to consume fruits and vegetables as well. blueberries are great source for antioxidants.

WINTER FRAGRANCE
 Winter is the ultimate time to use richer, more warm and sensual fragrances. our quick tip is to spray a bit of your winter fragrance on your scarf….

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?Is It a new dawn for CARON perfumes

Being one of the most oldest and traditional french perfume houses isn’t necessarily easy.
you must keep up with all the novelties around you, and at the same time keep your traditional brand values while recruiting new consumers to the brand. somehow it seems like CARON perfumes stayed behind in the traditional area, despite the growing demand for niche perfumes over the last 8 years.
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The french perfume house was founded in 1904 by Ernest Daltroff and got famous by its unique face powders and the perfume fountains in the brand boutiques. I remember the delicate scent of the powder when I first visited CARON boutique in Paris, it was amazing but at the same time I felt like I got back in time.
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Unlike his “oldest” brother GUERLAIN, who managed to develop the brand during the years and adapt itself to a rapidly changing market and to younger customers CARON kept on doing what they always did.
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You know the famous quote saying “IF YOU’LL KEEP ON DOING WHAT YOU’VE ALWAYS DONE, YOU’LL KEEP ON GETTING WHAT YOU’VE ALWAYS GOT”?,
that is the first thing I could think of when CARON was up for sale by Alès Groupe after showing poor performance. Now that the brand is sold to Cattleya Finance S.A (sold in 9.9 million euros), it will be very interesting to see if the new group will manage to bring a new dawn for the brand.
It will take a lot of courage and new marketing strategies both offline and online, along new and younger blood inside the brand to hopefully save the brand.