LEADING BEAUTY TRENDS FOR 2019

2019 is here and it’s going to be a beautiful one for sure!

According to the Trends Forecasting Expert Adi Yofe: “2019 will be the seam. A year between the old world and the new world. Change new settings and mix terms. A year of extremes that will work simultaneously: this is a year when we are lazy about shopping, but active in everything related to a “better world.” “


How will this affects the beauty industry and what are the trends to expect during 2019?

SUB ZERO WASTE

It’s probably the leading trend for the upcoming years, one that all of the beauty companies and brands will put a lot of effort and attention in. Zero waste and sustainability will become the new “state of mind” when talking about beauty.

ORGANIC, GREEN AND NATUR

A direct and natural continuation of the first trend. attention to natural ingredients and their origins will become even more popular than they already are. More and more consumers will care about sustainability and the use of natural organic ingredients, and formulas that have not been tested on animals.

We will focus on acquiring benefits for their skin and the environment side by side.

CURING & HEALING & CICA PRODUCTS

Cica taken from the french word cicatriser meaning “to heal”, will be a very popular word when it comes to beauty and skincare.

The healing category will continue to grow in largest percentages. being the second growing category after the anti-aging one last year, it seems like consumers will be looking for healing solutions and “cures” for the skin. More and more consumers are facing skin sensitivity problems as a result of extreme weather changes, pollution and stressful lifestyle, and it’s only natural for the beauty brands to supply the “cure”.

THE RETURN OF CAPSULES AND AMPOULES

The search for skin healing products will bring the capsules and ampoules back to the stage

Inside we will find active ingredients that will boost our skin look & feel like vitamin c, vitamin E and more… minimum quantities – maximum efficiency.

PERSONALIZATION

Demand for individualism and self-expression will continue to rise, cosmetic brands that will find interesting and creative ways to help consumers express themselves in an interesting and fun way will thrive.

This will also be a key factor when it comes to retail. the retailers that will not invest in creating unique consumers experiences, both online and offline will loose a massive amount of their profits.

TECHNOLOGY MEETS BEAUTY

It turns out that faster than we thought technology will help us choose the right beauty and perfume products online. think about smelling your fragrances online before click on the “add to cart” button, or getting your skin diagnosed online based on a live photo…

Photo: Shay Hadas Creative & Styling:LYP Beauty & Lifestyle Marketing Agency


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PREPARE YOUR SKIN FOR WINTER CHALLENGE

Winter is here and as much as we love to cuddle with our coffee mugs and pj’s we know that our skin prefer mid season…
how do we know that? simply because we feel the dryness, the increased sensitivity and even a simple mission such as applying your foundation can become a nightmare.
We’ve gathered some of the most important tips for keeping your skin in the cold winter 

WATER
As corny as water sounds, it is the main source of moisture in our skin. In the winter we tend to drink less water while increasing consumption of caffeine-based hot drinks, which dehydrate the skin even more.
make sure you drink at list 1.5 liters of water every day or at least drink a glass of water for every cup of coffee or tea you drink

CLEANSERS
Choose your cleansers wisely and use delicate products based on water and soothing plant extracts rather than on alcohol

TEXTURES
It is time to switch to using richer textures in your skincare products, preferably products that are rich in fatty acids, hyaluronic acid, aromatic oils, shea butter, vitamins and minerals.

NIGHT CARE
It is highly recommended to use a night cream in order to give extra moisture to the skin while you are asleep. night is the best time to repair skin damage 

MULTILAYERING
If during the summer we seek to apply as few layers as possible to the skin, winter is an excellent time for multilayering. This is a perfect time to use serums and give the skin a deeper rehabilitation treatment, to encourage the skin to act as a young skin, to enrich the skin with active substances and moisture, and also to prevent loss of shine and glow as a result of dehydration

PROTECTION
Even when the sun does not shine outside there is a high radiation and we must protect our skin from it. make sure to choose the right SPF product when going outside.

WEEKLY TREATMENT
Treat your skin at least once a week with a rich moisturizing mask

BODY SKIN
Don’t forget to pamper your body as well. make sure to apply body creams that are nutritious and rich in beneficial oils.

WHAT YOU EAT
Try to add “warm foods” to your daily diet and make sure to consume fruits and vegetables as well. blueberries are great source for antioxidants.

WINTER FRAGRANCE
 Winter is the ultimate time to use richer, more warm and sensual fragrances. our quick tip is to spray a bit of your winter fragrance on your scarf….

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?Is It a new dawn for CARON perfumes

Being one of the most oldest and traditional french perfume houses isn’t necessarily easy.
you must keep up with all the novelties around you, and at the same time keep your traditional brand values while recruiting new consumers to the brand. somehow it seems like CARON perfumes stayed behind in the traditional area, despite the growing demand for niche perfumes over the last 8 years.
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The french perfume house was founded in 1904 by Ernest Daltroff and got famous by its unique face powders and the perfume fountains in the brand boutiques. I remember the delicate scent of the powder when I first visited CARON boutique in Paris, it was amazing but at the same time I felt like I got back in time.
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Unlike his “oldest” brother GUERLAIN, who managed to develop the brand during the years and adapt itself to a rapidly changing market and to younger customers CARON kept on doing what they always did.
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You know the famous quote saying “IF YOU’LL KEEP ON DOING WHAT YOU’VE ALWAYS DONE, YOU’LL KEEP ON GETTING WHAT YOU’VE ALWAYS GOT”?,
that is the first thing I could think of when CARON was up for sale by Alès Groupe after showing poor performance. Now that the brand is sold to Cattleya Finance S.A (sold in 9.9 million euros), it will be very interesting to see if the new group will manage to bring a new dawn for the brand.
It will take a lot of courage and new marketing strategies both offline and online, along new and younger blood inside the brand to hopefully save the brand.