OLFACTORY MEMORIES

Being the perfume addict that I am, certainly gives me the right to get excited whenever I discover a new initiative that deals with fragrances.
Our sense of smell is connected directly to our brain and to our memories, and it’s a well known fact that aromas triggers our memories.

Guerlain has launched the OLFAPLAY app, The first digital Radio for perfume lovers and an amazing way to encourage us to share our olfactory memories and listen to the olfactory memories of others.

At the moment the platforme is available only in french, so i’m waiting for the english version 😦 hopefully it will happen soon.

https://www.olfaplay.com/podcast/12-secrets-de-cration-de-la-patite-robe-noire