Being the perfume addict that I am, certainly gives me the right to get excited whenever I discover a new initiative that deals with fragrances. Our sense of smell is connected directly to our brain and to our memories, and it’s a well known fact that aromas triggers our memories.
Guerlain has launched the OLFAPLAY app, The first digital Radio for perfume lovers and an amazing way to encourage us to share our olfactory memories and listen to the olfactory memories of others.
At the moment the platforme is available only in french, so i’m waiting for the english version 😦 hopefully it will happen soon.
2019 is here and it’s going to be a beautiful one for sure!
According to the Trends Forecasting Expert Adi Yofe: “2019 will be the seam. A year between the old world and the new world. Change new settings and mix terms. A year of extremes that will work simultaneously: this is a year when we are lazy about shopping, but active in everything related to a “better world.” “
How will this affects the beauty industry and what are the trends to expect during 2019?
SUB ZERO WASTE
It’s probably the leading trend for the upcoming years, one that all of the beauty companies and brands will put a lot of effort and attention in. Zero waste and sustainability will become the new “state of mind” when talking about beauty.
ORGANIC, GREEN AND NATUR
A direct and natural continuation of the first trend. attention to natural ingredients and their origins will become even more popular than they already are. More and more consumers will care about sustainability and the use of natural organic ingredients, and formulas that have not been tested on animals.
We will focus on acquiring benefits for their skin and the environment side by side.
CURING & HEALING & CICA PRODUCTS
Cica taken from the french word cicatriser meaning “to heal”, will be a very popular word when it comes to beauty and skincare.
The healing category will continue to grow in largest percentages. being the second growing category after the anti-aging one last year, it seems like
consumers will be looking for healing solutions and “cures” for the skin.
More and more consumers are facing skin sensitivity problems as a result of extreme weather changes, pollution and stressful lifestyle, and it’s only natural for the beauty brands to supply the “cure”.
THE RETURN OF CAPSULES AND AMPOULES
The search for skin healing products will bring the capsules and ampoules back to the stage
Inside we will find active ingredients that will boost our skin look & feel like vitamin c, vitamin E and more… minimum quantities – maximum efficiency.
Demand for individualism and self-expression will continue to rise, cosmetic brands that will find interesting and creative ways to help consumers express themselves in an interesting and fun way will thrive.
This will also be a key factor when it comes to retail. the retailers that will not invest in creating unique consumers experiences, both online and offline will loose a massive amount of their profits.
TECHNOLOGY MEETS BEAUTY
It turns out that faster than we thought technology will help us choose the right beauty and perfume products online.
think about smelling your fragrances online before click on the “add to cart” button, or getting your skin diagnosed online based on a live photo…
A second before the end of 2018, and the beginning of his very busy schedule for the upcoming year, we had the chance to have our moment with Alexander Colaianni – the international Make-Up artist for the iconic french cosmetic brand sisley paris.
Traveling around the globe for almost 13 years now, he learned a lot from all his encounters with women from different cultures
Alex about women
I learn a lot from all the women I meet during my trips, it is very interesting for me to see the differences between women in different cultures. nowadays women decide who they want to be and they go for it. they emphasize their individuality and i think it is great. more and more women stop following trends and find their own unique language
How about differences in their make-up style?
Mostly I find that women today are looking for a light and fresh look, that they can adopt in minimum time. I see a lot of customers that skip the foundation apply, and want a quick and attractive look, the most important thing for them is to feel comfortable with themselves and in their skin.
What to expect from Sisley’s next summer spring look?
Sisley is offering a lot of new products in the makeup category, There seems to be a continuity to the matte colors look that became so popular. nude colors Vs. bold colors, a wink to the 90’s and the fashionable trends that dominated it
Who his this Lady Liberty you created?
She is confident and powerful. I was inspired from the comics world when I created her, to me she is like a wonder women from the 70’s comics, although Gal Gadot is definitely my favorite wonder women. she is amazing!!! I think all the Israeli women are like that… very open, self confident and beautiful. this year women around the world took a huge step forward and found the courage to stop the exploitation and humiliation they have suffered from men over the years. this is my Lady Liberty, follows the wind, always moving forward but has her strong roots. very feminine and sensual.
You spend most of your time in Asia, what can you tell about the beauty Asian market?
Well, it’s a huge market that rapidly changes. every time I visit China for example I discover new things, it seems like there are a lot of novelties in all aspects of life and it’s amazing. the Asian consumers now experiences the combination of beauty and technology inside the stores, they get their beauty advice from an online platforms located in the stores and saving them a lot of time. they like to try new makeup products but more conservative when it comes to skincare. they do not compromise on quality
You travel a lot, and your skin looks great…tell us all your secrets
Oh, its my Italian genes …LOL
I take a good care of myself. I have too! When you travel that much you have no other option.For me the most important thing is a good and long night sleep.
when it comes to my skincare routine, sisleya is my favorite skincare product, and since i love the sun i also use the Sunleya. Im also taking the time to use the Botanical d-tox 3 times a year. it is a powerful month-long night treatment to combat signs of fatigue. and when I’m in Jetlag the black rose musk is a skin savior.
What do you do when you’re off travelling?
It’s pretty rare but when I’m finally back in Paris I like to have some time for myself, after being away from home for such a long time I really appreciate the time with myself. I have time to paint (Alex is a very talented artist M.V) and I spend time with my son and family.
What is your next stop?
I’m finally going back to Paris for the holiday season. I need to get some sleep…LOL
Being one of the most oldest and traditional french perfume houses isn’t necessarily easy.
you must keep up with all the novelties around you, and at the same time keep your traditional brand values while recruiting new consumers to the brand. somehow it seems like CARON perfumes stayed behind in the traditional area, despite the growing demand for niche perfumes over the last 8 years.
The french perfume house was founded in 1904 by Ernest Daltroff and got famous by its unique face powders and the perfume fountains in the brand boutiques. I remember the delicate scent of the powder when I first visited CARON boutique in Paris, it was amazing but at the same time I felt like I got back in time.
Unlike his “oldest” brother GUERLAIN, who managed to develop the brand during the years and adapt itself to a rapidly changing market and to younger customers CARON kept on doing what they always did.
You know the famous quote saying “IF YOU’LL KEEP ON DOING WHAT YOU’VE ALWAYS DONE, YOU’LL KEEP ON GETTING WHAT YOU’VE ALWAYS GOT”?,
that is the first thing I could think of when CARON was up for sale by Alès Groupe after showing poor performance. Now that the brand is sold to Cattleya Finance S.A (sold in 9.9 million euros), it will be very interesting to see if the new group will manage to bring a new dawn for the brand.
It will take a lot of courage and new marketing strategies both offline and online, along new and younger blood inside the brand to hopefully save the brand.
Long summer nights, cool breeze while sipping a cold cocktail in your favorite place, outdoor dinners and gatherings, a green floral fragrance…everything you need to make June unforgettable.
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FILL & WATCH
A lazy afternoon at coola spa in Tel Aviv port, after treating your self with a pampering massage, manicure & pedicure you can relax in the white indoor space while having a cup of herbal tea. all you have to do next is go out and grab one of the deck chairs to watch the beautiful Tel-Avivian sunset.
alexrainbirdMusic is the best thing happened to my playlist lately, and this specific one is fresh and will become the right playlist for June while driving your car to your weekend getaways or while preparing dinner with a glass of Chablis…
June brings with it the fresh summer scents, cool breeze and sea salt scents gently combined with a hint of floral and green notes. it’s the perfect time to pick a new perfume which will enhance the sense of upcoming holiday season.
LE JASMIN by Miller Harris is a perfect balance between green and floral notes,
orange blossom, Jasmin and lavender with a hint of ylang ylang, rosemary musk and cedar wood. you’ll be sniffing yourself day and night. in the evening you can mix it with more intense scents of woods or figs.
FOOD SPIRITS & OUTDOOR GATHERINGS
nothing like a summer evening gathering with friends and family, candle lights great wine or a fresh cocktail and light dinner.
I work at the perfume and beauty industry for almost 15 years now
I love discovering new fragrances, there story and ingredients especially niche one’s .
one day I will definitely launch my own fragrance, but until that day will come I’m creating my own signature scents by mixing 2, 3 sometimes even 4 different perfumes!!!
I’m going to share with you now my best tips for perfume mixology and my best perfumed cocktails
Mix fragrances from close or similar olfactory families,
for example mixing a very oriental fragrance with a very citrusy fragrance will usually be a disaster, but mixing an oriental one with woody or gourmand can be nice.
Starting with a scented oil as a base on your pulse points will assure you a great silage, I love using the white oud oil as my winter base, and musk or almond oil as summer base. make sure you are using a high quality oils only.
Mixing natural perfumes will give you better results than synthetic or aldehydes
Spray the dominant fragrance as a first step and then the rest of them.
just spray each and every one of them as if you are using it alone.
Do not exaggerate! Try any combination on your skin before you go out and spread your personal scent to the world
Some of my famous cocktails :
now its time for you to be the mixologists and let us know if you found a really good cocktail!
One of the best things about new year is to plan it ! making your own goal list, I call it my LYP LIST – LIVE YOUR PASSIONS LIST it contains all my dreams and ideas for the upcoming year and I’m so excited each and every time I’m creating it because it gives me a better understanding of what I achieved so far ( and be grateful for it…), what I want to achieve next, my dreams , my wishes, and how am I going to get them…
The best Christmas gift for me every year is the one I’m giving to my self – a new special notebook that will become my “personal helper” on this matter
anyone can create the LYP LIST it’s so easy and fun and I’m excited to share with you my 2018 every day goal list, you are more than welcome to adopt it has it is or to make your own list 🙂
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> open every day with a 20 minutes yoga session & 10 minutes of meditation or self NLP session to create my day
> listen to my body
> love my body every day and every minute
> love and embrace my self each and every day
> eat clean
> paint at list once a week
> write every day even if it’s only one sentence or one thought
> listen to at list one music album I love
> practice my positive thinking
> be grateful for what I have
so here’s my every day list for 2018, that’s only one of my LYP LISTS for this year but I already know it’s going o be great one!!! how about you?