OLFACTORY MEMORIES

Being the perfume addict that I am, certainly gives me the right to get excited whenever I discover a new initiative that deals with fragrances.
Our sense of smell is connected directly to our brain and to our memories, and it’s a well known fact that aromas triggers our memories.

Guerlain has launched the OLFAPLAY app, The first digital Radio for perfume lovers and an amazing way to encourage us to share our olfactory memories and listen to the olfactory memories of others.

At the moment the platforme is available only in french, so i’m waiting for the english version ūüė¶ hopefully it will happen soon.

https://www.olfaplay.com/podcast/12-secrets-de-cration-de-la-patite-robe-noire

LEADING BEAUTY TRENDS FOR 2019

2019 is here and it’s going to be a beautiful one for sure!

According to the Trends Forecasting Expert Adi Yofe: “2019 will be the seam. A year between the old world and the new world. Change new settings and mix terms. A year of extremes that will work simultaneously: this is a year when we are lazy about shopping, but active in everything related to a “better world.” “


How will this affects the beauty industry and what are the trends to expect during 2019?

SUB ZERO WASTE

It’s probably the leading trend for the upcoming years, one that all of the beauty companies and brands will put a lot of effort and attention in. Zero waste and sustainability will become the new “state of mind” when talking about beauty.

ORGANIC, GREEN AND NATUR

A direct and natural continuation of the first trend. attention to natural ingredients and their origins will become even more popular than they already are. More and more consumers will care about sustainability and the use of natural organic ingredients, and formulas that have not been tested on animals.

We will focus on acquiring benefits for their skin and the environment side by side.

CURING & HEALING & CICA PRODUCTS

Cica taken from the french word cicatriser meaning “to heal”, will be a very popular word when it comes to beauty and skincare.

The healing category will continue to grow in largest percentages. being the second growing category after the anti-aging one last year, it seems like consumers will be looking for healing solutions and “cures” for the skin. More and more consumers are facing skin sensitivity problems as a result of extreme weather changes, pollution and stressful lifestyle, and it’s only natural for the beauty brands to supply the “cure”.

THE RETURN OF CAPSULES AND AMPOULES

The search for skin healing products will bring the capsules and ampoules back to the stage

Inside we will find active ingredients that will boost our skin look & feel like vitamin c, vitamin E and more… minimum quantities – maximum efficiency.

PERSONALIZATION

Demand for individualism and self-expression will continue to rise, cosmetic brands that will find interesting and creative ways to help consumers express themselves in an interesting and fun way will thrive.

This will also be a key factor when it comes to retail. the retailers that will not invest in creating unique consumers experiences, both online and offline will loose a massive amount of their profits.

TECHNOLOGY MEETS BEAUTY

It turns out that faster than we thought technology will help us choose the right beauty and perfume products online. think about smelling your fragrances online before click on the “add to cart” button, or getting your skin diagnosed online based on a live photo…

Photo: Shay Hadas Creative & Styling:LYP Beauty & Lifestyle Marketing Agency


A MOMENT WITH @alexandrecolaianni

A second before the end of 2018, and the beginning of his very busy schedule for the upcoming year, we had the chance to have our moment with Alexander Colaianni Рthe international  Make-Up artist for the iconic french cosmetic brand sisley paris.

Traveling around the globe for almost 13 years now, he learned a lot from all his encounters with women from different cultures 

Alex about women  

 I learn a lot from all the women I meet during my trips, it is very interesting for me to see the differences between women in different cultures. nowadays women decide who they want to be and they go for it. they emphasize their individuality and i think it is great. more and more women stop following trends and find their own unique language       

How about differences in their make-up style? 

Mostly I find that women today are looking for a light and fresh look, that they can adopt in minimum time. I see a lot of customers that skip the foundation apply, and want a quick and attractive look, the most important thing for them is to feel comfortable with themselves and in their skin.

   

What to expect from Sisley’s next summer spring look?

Sisley is offering a lot of new products in the makeup category,¬† There seems to¬† be a continuity to the matte colors look that became so popular. nude colors Vs. bold colors, a wink to the 90’s and the fashionable trends that dominated it

Lady Liberty by @alexandrecolaianni

Who his this Lady Liberty you created?

She is confident and powerful. I was inspired from the comics world when I created her, to me she is like a wonder women from the 70’s comics, although Gal Gadot is definitely my favorite wonder women. she is amazing!!! I think all the Israeli women are like that… very open, self confident and beautiful.¬† this year women around the world took a huge step forward and found the courage to stop the exploitation and humiliation they have suffered from men over the years. this is my Lady Liberty, follows the wind, always moving forward but has her strong roots. very feminine and sensual.¬† ¬† ¬†¬†

In action on his asian tour

You spend most of your time in Asia, what can you tell about the beauty Asian market?

Well, it’s a huge market that rapidly changes. every time I visit China for example I discover new things, it seems like there are a lot of novelties in all aspects of life and it’s amazing. the Asian consumers now experiences the combination of beauty and technology inside the stores, they get their beauty¬† ¬† advice from an online platforms located in the stores and saving them a lot of¬† time. they like to try new makeup products but more conservative when it comes to skincare. they do not compromise on quality¬† ¬† ¬† ¬†

 Make up for a leading production in china 

You travel a lot, and your skin looks great…tell us all your secrets¬†

Oh, its my Italian genes …LOL

I take a good care of myself. I have too! When you travel that much you have no other option.For me the most important thing is a good and long night sleep.

when it comes to my skincare routine, sisleya is my favorite skincare product, and since i love the sun i also use the Sunleya. Im also taking the time to use the¬† ¬† Botanical d-tox 3 times a year. it is a powerful month-long night treatment to¬† combat signs of fatigue. and when I’m in Jetlag the black rose musk is a skin savior.

  

A moment in Tel Aviv

What do you do when you’re off travelling?

¬† It’s pretty rare but when I’m¬† finally back in Paris I like to have some time for myself, after being away from home for such a long time I really appreciate the¬† time with myself. I have time to paint (Alex is a very talented artist M.V) and I spend time with my son and family.¬† ¬† ¬†¬†

What is your next stop?

I’m finally going back to Paris for the holiday season. I need to get some sleep…LOL¬†

pantone living coral


 last week Pantone introduced the 2019 color: Living Coral.
According to their description it is a vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
We just love it!!! 

 
Here’s some of that living coral lifestyle you’ll need this year

?Is It a new dawn for CARON perfumes

Being one of the most oldest and traditional french perfume houses isn’t necessarily easy.
you must keep up with all the novelties around you, and at the same time keep your traditional brand values while recruiting new consumers to the brand. somehow it seems like CARON perfumes stayed behind in the traditional area, despite the growing demand for niche perfumes over the last 8 years.
caron2
The french perfume house was founded in 1904 by Ernest Daltroff and got famous by its unique face powders and the perfume fountains in the brand boutiques. I remember the delicate scent of the powder when I first visited CARON boutique in Paris, it was amazing but at the same time I felt like I got back in time.
caron3caron6
Unlike his “oldest” brother GUERLAIN, who managed to develop the brand during the years and adapt itself to a rapidly changing market and to younger customers CARON kept on doing what they always did.
5
You know the famous quote saying “IF YOU’LL KEEP ON DOING WHAT YOU’VE ALWAYS DONE, YOU’LL KEEP ON GETTING WHAT YOU’VE ALWAYS GOT”?,
that is the first thing I could think of when CARON was up for sale by Alès Groupe after showing poor performance. Now that the brand is sold to Cattleya Finance S.A (sold in 9.9 million euros), it will be very interesting to see if the new group will manage to bring a new dawn for the brand.
It will take a lot of courage and new marketing strategies both offline and online, along new and younger blood inside the brand to hopefully save the brand.

PERFUMES MIXOLOGY

I work at the perfume and beauty industry for almost 15 years now
I love discovering new fragrances, there story and ingredients especially niche one’s .

one day I will definitely¬†launch my own fragrance, but until that day will come I’m creating my own signature scents by mixing 2, 3 sometimes even 4 different perfumes!!!

I’m going to share with you now my best tips for perfume mixology¬†and my best¬†perfumed cocktails

2018-02-03 09.01.46 1_resized #1
Mix fragrances from close or similar olfactory families,
for example mixing a very oriental fragrance with a very citrusy fragrance will usually be a disaster, but mixing an oriental one with woody or gourmand can be nice.

#2
Starting with a scented oil as a base on your pulse points will  assure you a great silage, I love using the white oud oil as my winter base, and musk or almond oil as summer base. make sure you are using a high quality oils only.

#3
Mixing natural perfumes will give you better results than synthetic or aldehydes

#4
Spray the dominant fragrance as a first step and then the rest of them.
just spray each and every one of them as if you are using it alone.

#5
Do not exaggerate! Try any combination on your skin before you go out and spread your personal scent to the world

Some of my famous cocktails :

2018-02-03 09.01.51 1_resized
My current addiction black pepper with Jasmin¬†¬† une nuit magnetique BY The Different Company¬†+BOIS D’IRIS BY Van Cleef & Arpels

 

2018-02-03 09.01.50 1_resized
My special White OUD + OUD ABRAMAD by BDK + Black Orchid by TOM FORD

2018-02-03 09.01.47 1_resized
pure eve by The Different Company + PAS CE SOIR by BDK+NU-BE He2

2018-02-03 09.01.50 2_resized
1969by HISTOIRES de PARFUMS + Poirier d’un soir by Miller Harris

now its time for you to be the mixologists and let us know if you found a really good cocktail!

good luck!

GOLDEN GLOBE INSIGHTS

In Hebrew we have this expression saying : ” you live in a movie…”¬† I get that a lot ūüôā

hollywood

that’s true! I live in a movie, or rather in a¬†TV series. A series that has quite a few seasons almost like Gray’s Anatomy or Sex and the City and one day it will also become a serialized film and the best thing in this story is me.¬†¬† I’m the writer, producer, director and the lead actress
In Hollywood they would pay me a fortune for it, I’m telling you!

Every season in my series has a main theme that causes the plot to develop, maturity and first love, relationships, motherhood, career, personal development, career change, and a little bit of everything in the right dosage for me.
The Cast of actors¬†preforming next to me consists of the familiar, loved and well known actors, along with those who¬†pop in ¬†for a season or two and then I have to “kill” them because they no longer contribute to the plot and become superfluous, some “resurrected” and then die for the last time, some stay for another season and there are guest stars that pop in for a short time but leave a great mark.

pexels-photo-131532.jpegThe shooting locations will always be amazing!  I shoot the series around the globe, Paris, Milan New York Tel Aviv Jerusalem  and even in Thailand
It is very important for me that on the set there will always be treats and that the atmosphere will be good, all the good energies are important for the success of the show.

Between the seasons I go on vacation¬†to think about what’s going to happen next. Now, for example, I already know that in the next season my leading actor¬† is going to make a significant change in her life, one that will lead her to exciting and surprising places more¬†than she can imagine.¬†last¬†season ended when she was full of thoughts and doubts and it was not clear which direction she would choose.¬†next season everything is going to become clear,¬† new beginnings, Copenhagen, New York, travelling and inspiring meetings with fascinating people.

I cant wait !

What about you??

How is the movie do you live in? Are you happy to watch it? Live it? If you could write a script for a sequel to this film, what would happen in it? Where would it have taken place? Where would your heroine wake up every morning and with whom would he or she go to sleep at night with?

Go on, go as far as you can imagine, what do you care? Who are the actors playing alongside with you? Are there some whose contract should end? Are there any new actors worth signing so they can join your cast? Will they raise the rating?

Just think about a sequel and not about rewrite the existing script,¬†it’s¬†impossible to change the past,¬†but the current film can always be replaced with a new and more interesting film. remember: this is your movie! you are the only writer,¬†director and¬† lead actor. now all you have to do is live it!
speaking of Hollywood,
GAL GADOT – we are so proud of you and your way
you are a true ambassador and a great human being !!!!

 

pexels-photo-383484.jpeg

MY 2018 GOALS LIST

 

One of the best things about new year is to plan it !
making your own goal list, I call it my LYP LIST – LIVE YOUR PASSIONS LIST
it contains all my dreams and ideas for the upcoming year and I’m so excited each and every time I’m¬†creating it because it gives me a better understanding of¬†what I achieved so far ( and be grateful for it…), what I want to achieve next, my dreams , my wishes, and how am I going to get them…

The best Christmas gift for me every year is the one I’m giving to my self – a new¬†special notebook that will become my “personal helper” on this matter
anyone¬†can create the LYP LIST¬† it’s so easy and fun ¬†and I’m excited to share with you my 2018 every day goal list, you are more than welcome to adopt it has it is or to make your own list ūüôā

  • > open every day with a 20 minutes yoga session &¬†10 minutes of meditation or self NLP session to create my day¬†¬†
  • > listen to my body
  • > love my body every day and every minute
  • > love and embrace my self each and every day
  • > eat clean
  • > paint at list once a week
  • > write every day¬† even if it’s only one sentence or one thought
  • > listen to at list one music album I love
  • > practice my positive thinking
  • > be grateful for what I have
  • so here’s my every day list¬†for 2018,¬†that’s only one of my¬†LYP LISTS for this year but I already know it’s going o be great one!!! how about you?¬†