?Is It a new dawn for CARON perfumes

Being one of the most oldest and traditional french perfume houses isn’t necessarily easy.
you must keep up with all the novelties around you, and at the same time keep your traditional brand values while recruiting new consumers to the brand. somehow it seems like CARON perfumes stayed behind in the traditional area, despite the growing demand for niche perfumes over the last 8 years.
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The french perfume house was founded in 1904 by Ernest Daltroff and got famous by its unique face powders and the perfume fountains in the brand boutiques. I remember the delicate scent of the powder when I first visited CARON boutique in Paris, it was amazing but at the same time I felt like I got back in time.
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Unlike his “oldest” brother GUERLAIN, who managed to develop the brand during the years and adapt itself to a rapidly changing market and to younger customers CARON kept on doing what they always did.
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You know the famous quote saying “IF YOU’LL KEEP ON DOING WHAT YOU’VE ALWAYS DONE, YOU’LL KEEP ON GETTING WHAT YOU’VE ALWAYS GOT”?,
that is the first thing I could think of when CARON was up for sale by Alès Groupe after showing poor performance. Now that the brand is sold to Cattleya Finance S.A (sold in 9.9 million euros), it will be very interesting to see if the new group will manage to bring a new dawn for the brand.
It will take a lot of courage and new marketing strategies both offline and online, along new and younger blood inside the brand to hopefully save the brand.
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TOP 5 – BEST NICHE SCENTS FOR THE SUMMER

Summer is here and it feels like walking in a burning oven here in Tel-Aviv, its totally the time for fresh and light scents if you haven’t changed your daily fragrance yet.

We picked our top 5 niche perfumes for this summer :

#1 BYREDO BLANCHE – because of its airy notes and the light floral trail of peony’s combined with violet and African orange blossom…white is totally the color of summer 2018.

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BYREDO BLANCE

#2 THE DIFFERENT COMPANY – SENS & BOIS
Mostly because of Celine Ellena, but also because of the fact that its a full of contrast scent, that perfectly combines black pepper, violet, ginger and patchouli and yet manage to stay fresh and sophisticated.

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TDC Sens & Bois

   #3 AGONIST BLUE NORTH
Because it makes us feel like we’re in a cooler place than Tel Aviv in July-August, and because a cocktail based on mint, ginger, heliotrope and vanilla is a great one!

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AGONIST BLUE NORTH

 

 

 

 

 

 

 

 

#4 TOM FORD NEROLI PRTOFINO

Because we love walking in Tel Aviv and feels like we’re in Amalfi coast, and because Neroli, lavender and jasmine is  a oh so fresh and delicate mix.

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TOM FORD NEROLI PORTOFINO

#5 LE GALION IRIS
Because you’ll smell like you just got out of the shower and also because of its classic vintage bottle.

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LE GALION IRIS

 

A MOMENT WITH @martinemicallef

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“I always have faith in everything I do. I never think “what if it wont be good”… I do what I love and that is the secret of  my success”

 

so said the ho so chic –  @Martine Micallef
born and raised in the south of France, she absorbed all the amazing colors and artistic vibes of the French Riviera including the sun kissed skin tone. along with her husband Geoffrey she created a little empire of her own for arts & perfumes  @parfumsmicallef
 A niche fragrance brand selling world wide for 22 years now.

I spent the last week with Martin in Tel-Aviv presenting her new artistic collaboration with the Russian artist Alex Doll and had the chance to reveal some of her secrets for happy and passionate life, her exquisite taste in fashion and her beauty rituals

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photo credit @marianastebaneva

Martine about her fashion choices:

I love mixing colors and materials, different styles and different fabrics, that is my way to create my own style. I can wear simple denim with an expensive top or even a short dress

I mix items from east and west, we travel a lot, promoting our brand and every way I go I like buying the traditional garment that represents the area I am in at the moment, and I wear the items I find in the “French way”, sometimes I even redesign it and add my own touch to it.

I don’t like wearing black. It makes me feel old and too serious, my fashion choices are just like me – creative, happy and colorful. the outfit can be very simple or very detailed but it must reflect happiness

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I love waking up in the mornings and get dressed. I don’t think about it to much, I never plan what to wear, this morning I received this beautiful and colorful dress from the Tel Avivian boutique pioo-pioo, and immediately I found something to wear it with. (we love your shiny shoes:))

I have an eclectic collection of clothes I have selected over the years, Luckily I’m at the same size for many years, so I don’t have to get reed of anything.

Did you changed your style with time?
oh yes, when I was young I was very extravagant with my outfits, now I’m more moderated, but still having a lot of fun with my wardrobe. fashion is fun for me.

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Martine’s tips for well being

Cleansing
inside and outside. I never went to bad with my makeup on, even not after a long night. I started to look after my skin when I was young, I make sure to apply moisturizer every morning and night and  I can’t live without my eye cream. it is a must

Fresh food
I like my food fresh and simple, I love eating  and try new things but my favorite food is fresh fruits, vegetables and fishes. when I was a child, my mother use to come home from the market with fresh tomatoes and crispy brad from the boulangerie and it was delicacy, tomatoes with salt, olive oil and bread. even today I love it. I avoid sugar and sweets, I just don’t like it and my body does not need it.

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Authenticity
I’m a simple person who appreciates a personal and direct approach. I get to meet a lot of different people, my attitude is the same with everyone.
Hypocrisy and arrogance because of success or money is something I dislike.

Nature
I love hiking in the open nature, I travel a lot and like to see new places, but even when I’m back home, a nice walk in the open fields of Grasse is a must for me. fresh air, sun and all the beauty around me. it’s so inspiring.

Family
I love my family, and spent as much time as I can with them when we are back home. my family is my joy.

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Martine’s advise for all the women out there
if you want success make sure to do what you love and what you want. when you’re doing what you want and love, success is guarantied.
make sure to do it with passion. Its better to get lost in your passion then lose your passion.
love and passion are my greatest motivation.

Geoffrey is my balance. I’m an artist and I do what I love, but we are doing it together, he takes care on the finance and I’m the creative and artistic soul.

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photo credit @marianastebeneva

 Martine’s dreams for the upcoming years

when it comes to life I want to do as much as I can.
my biggest dream is to be an artist at 100 percent of the time, but I know it’s hard because than I won’t be abele to spend so much time with my family and friends.
I just want everyone around me to be as happy as I am.
for the upcoming year my goals are to have more artistic collaborations such as the one I did with Alex Doll, and I really want to visit Japan, I’m fascinated by the culture and beauty of this country

Martine’s make up & beauty musts

I never live home without my lip-gloss and mascara, I like the natural look and don’t wear a lot of make up.
my favorite fragrance now is the new launch Mon Parfume Pearl, but i also like to mix fragrances nd scented oils.
my first perfume was Guerlain habit rouge.

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photo credit @marianastebeneva

you can find M.Micallef parfume at INDIVIDUAL cabinet de parfume – 40 Shabazi st. Tel Aviv.

@meravush_

 

PERFUMES MIXOLOGY

I work at the perfume and beauty industry for almost 15 years now
I love discovering new fragrances, there story and ingredients especially niche one’s .

one day I will definitely launch my own fragrance, but until that day will come I’m creating my own signature scents by mixing 2, 3 sometimes even 4 different perfumes!!!

I’m going to share with you now my best tips for perfume mixology and my best perfumed cocktails

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Mix fragrances from close or similar olfactory families,
for example mixing a very oriental fragrance with a very citrusy fragrance will usually be a disaster, but mixing an oriental one with woody or gourmand can be nice.

#2
Starting with a scented oil as a base on your pulse points will  assure you a great silage, I love using the white oud oil as my winter base, and musk or almond oil as summer base. make sure you are using a high quality oils only.

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Mixing natural perfumes will give you better results than synthetic or aldehydes

#4
Spray the dominant fragrance as a first step and then the rest of them.
just spray each and every one of them as if you are using it alone.

#5
Do not exaggerate! Try any combination on your skin before you go out and spread your personal scent to the world

Some of my famous cocktails :

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My current addiction black pepper with Jasmin   une nuit magnetique BY The Different Company +BOIS D’IRIS BY Van Cleef & Arpels

 

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My special White OUD + OUD ABRAMAD by BDK + Black Orchid by TOM FORD
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pure eve by The Different Company + PAS CE SOIR by BDK+NU-BE He2
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1969by HISTOIRES de PARFUMS + Poirier d’un soir by Miller Harris

now its time for you to be the mixologists and let us know if you found a really good cocktail!

good luck!